Understand the basics of business relationships.
Why you need to network?
People don’t understand that running a business requires networking. Creating relationships with others outside your immediate circle or field can only benefit you and your business.
Imagine you’re at a networking event. Now imagine that you are trying to market your editing services. You walk up to several people, ask if they need an editor, but it turns our they are also editors. They’re not interested in what you have to offer because they aren’t looking to hire, but to also sell their services.
Now imagine that you walked into the same event and asked more personable questions. You get to talking with one guy and find out both your fathers attended the same high school. Now you have a relationship of some kind. After getting off on the right foot, you both discuss your editing services. Come to find out, he’s a developmental editor. You are a copyeditor. You give each other a business card and a quick handshake, and you go home. It’s been quite a fun evening!
Two weeks later, you get a call from a woman who says that an editor she found on LinkedIn recommended she call you because you provide the services that she’s looking for. Fortunately for you he doesn’t do copyediting. Because you created that professional relationship, and maybe even a friendship, you ended up with a client. That’s business networking.
What if I'm an author, do I still have to "business network"?
Absolutely! Being a writer IS a business. You have to market and sell books, right? Making connections is still very important.
Ready to start networking?
Getting books in front of readers is the ultimate goal whether you’re writing a lengthy romance, launching a new publishing company, editing the next best-seller, beta reading your favorite genre, or illustrating a children’s book cover.